In pic: Evan Spiegel, CEO, Snapchat
Snap CEO Evan Spiegel is really impressed by the advancement of Anthropic’s Claude and other artificial intelligence (AI) tools. Speaking about the rapid progress of AI tools, the chief executive of the company behind theSnapchatmessaging app said the technology is already reshaping how companies build products and allocate resources.In a recent interview on the “Cheeky Pint” podcast, Spiegel highlighted the shift and said, “I think people are going to reallocate more resources away from things like software engineering, for example, to distribution in order to grow faster.” Spiegel noted that AI tools like Claude are now deeply integrated into Snap’s workflow.According to him, more than two-thirds of new code at the company is being written by AI systems.His comments reflect how advances in AI-driven coding are changing priorities inside tech companies.Predicting how AI will change software development, Spiegel said, “Claude is transforming software development, full stop, at Snap in every part of our organisation. That’s happened really quickly. I think the rate at which these models are getting better is just extraordinary.”The shift suggests that coding, once a core bottleneck in product development, is becoming faster and more automated. As a result, companies may need fewer human resources dedicated solely to writing code, he noted.As software development becomes more efficient, Spiegel believes companies will redirect investments toward distribution, which gets products in front of users and builds visibility.He pointed out that attention is becoming a key constraint for businesses. “It’s hard as a brand today to get visibility, to get traction,” Spiegel noted, adding that this challenge is becoming more significant as competition increases.This change could change the way teams are built, with more emphasis on marketing, communication and growth functions rather than purely technical roles.Spiegel’s comments are part of a broader trend in the tech industry to automate coding with AI. Other companies, such as Amazon and JPMorgan Chase, have also been experimenting with AI tools to increase efficiency in software development.At the same time, organisations are investing more in areas like distribution, sales, and AI infrastructure, reflecting changing priorities in how products are built and delivered.
