11th November, 2025: Pioneering proptech company Qubit has announced its entry into the Chennai market through a collaboration with Altis Properties, following a strong performance in Pune where the firm successfully executed 24 projects with 11 leading developers.
In Chennai, Qubit is partnering with Altis Properties on two fronts. It has deployed Navigo, its single-platform tool that gives buyers an immersive digital view of Ocean Cliff, Altis’ new property. Qubit has also produced a cinematic film for Altis to support the project’s marketing and outreach.
Sidharth Gupta, Director, Altis Properties, said, “We are very happy to collaborate with Ajjay Parge and the team at Qubit. Our goal has always been to enhance the homebuying experience for everyone, and tools like Navigo eliminate any room for guesswork. They empower buyers to make informed decisions about what is often their most emotional and significant investment.”
Devansh Gupta Director, Altis Properties said, “At Altis Properties, we are proud to be the first real estate company in the city to implement Navigo from Qubit. Our commitment has always been to make the home buying process transparent and informed, and Navigo enables customers to explore our projects with never-seen-before accuracy and detail. This technology enhances the overall experience, helping buyers make confident and well-considered decisions.”
Ajjay Parge, Founder-Director of Qubit Global, added, “We are excited to make a foray into Chennai. We chose the city as our internal assessments revealed that it is a booming real estate market that recorded a 10% year-on-year growth in sales with over 4,300 units sold in the first quarter of 2025. Unlike Pune, Chennai’s clientele is more focused on living rather than investing, which makes purchase decisions deeply personal. This is where Navigo becomes invaluable, helping buyers see and understand exactly what they are investing in.”
According to Qubit spokespersons, Navigo has significantly improved buyer engagement and sales outcomes for real estate developers. Conversion rates have risen five to seven times, cancellations have fallen to below one percent, and users now spend over 35 minutes on average exploring projects, showing how effective proptech has become as a sales and marketing tool for developers.
The Chennai collaboration marks the first in a series of upcoming expansions across India and abroad. Qubit is set to launch in Hyderabad, followed by international forays into luxury markets such as Singapore and Dubai.
Proptech continues to be one of the fastest-growing segments in real estate, both in India and globally. The Indian proptech market, valued at over USD 1 billion in 2023, is projected to reach USD 4.29 billion by 2031, growing at a CAGR of 16.95%.
About Qubit:
Qubit is an innovative startup operating in the VizTech space. It was founded in 2023 to address the growing need for more effective product presentations. With a focus on enhancing user experience and providing comprehensive product visualization, Qubit is revolutionizing how luxury and premium products are understood and experienced across various industries, including real estate, automobiles, and manufacturing. Qubit leverages 30 years of 3D visualization experience to achieve this goal. Qubit’s value proposition lies at the intersection of technology and design, by offering enhanced product visualization with a flair for cinematic visual experience for improved sales processes through immersive technology and complex product explanations. With a turnover of Rs.15 crore the company continues to grow and innovate, and is set to create significant value in the VizTech space.
