Amwins launches Cyber+ to address SME cyber insurance gaps

Amwins has launched Cyber+, a proprietary cyber insurance product designed to offer enhanced coverage and stability for small and mid-sized enterprises (SMEs) navigating an increasingly complex cyber risk landscape.

The product delivers SME-focused coverage features such as $500,000 limits for social engineering and invoice manipulation fraud, along with breach costs that are primary to other insurance and extend outside policy limits, up to $4 million. It also includes $1 million in additional defence costs, full-limit hardware bricking and replacement coverage, and “pay on behalf” event management and extortion expenses.

Cyber+ also integrates proactive cyber defence tools through Upfort Shield, providing policyholders with resources such as employee cyber training, inbox threat detection, browser firewall extensions, and other security enhancements. Policyholders gain access to breach response services from Mullen Coughlin, a cyber law firm specialising in incident management and data breach response.

Amwins said the product addresses long-standing challenges in the SME cyber market, where inconsistent policy wording, restrictive exclusions, and inadequate limits have often caused difficulties for insureds at the time of loss.

Matt Donovan, executive vice president at Amwins, said recent years have seen a surge in social engineering activity, and Cyber+ aims to remove common coverage pain points while giving brokers and clients greater certainty in managing cyber exposures.

John Grise, also executive vice president at Amwins, said Cyber+ is designed not only to respond to current threats but to anticipate new ones as technology and business operations continue to evolve.

The launch is expected to have a significant impact on the SME cyber insurance market, where pricing pressures, tighter capacity, and stricter underwriting have made it harder for smaller firms to obtain comprehensive protection. By combining broad coverage with proactive risk prevention tools, Amwins is setting a competitive benchmark that could influence how other insurers and MGAs structure their cyber offerings.

Cyber+ is available exclusively for new business through Amwins IQ, the company’s digital platform that allows brokers to access firm, bindable quotes within minutes.

The product’s introduction reinforces a wider trend toward innovation in cyber insurance, as distributors and underwriters seek to balance profitability with accessibility in one of the industry’s fastest-evolving lines.