Cowbell rolls out self-service cyber resiliency tools for SME policyholders

Cowbell has introduced self-service capabilities for its Cowbell Resiliency Services platform, giving policyholders direct access to a range of cyber risk management tools through its policy dashboards.

The move targets small and mid-market organizations that want to manage digital risks more directly within their existing insurance relationships.

Through the new interface, insureds can browse, request and activate services such as managed detection and response, identity monitoring and cybersecurity awareness training. Cowbell said the goal is to simplify how policyholders engage with cyber risk controls and to reduce friction in accessing support.

The launch comes against a backdrop of rising claims activity in the broader cyber market, where frequency continues to climb despite improvements in controls and awareness.

Industry-wide data from the 2024 NAIC Cyber Insurance Report, cited in Cowbell’s Cyber Roundup: Claims Report 2025, showed a record 33,561 reported cyber insurance claims, underscoring the pressure on carriers and insureds to embed more structured risk-management support.

All services available through the self-service platform are pre-vetted and tested by Cowbell’s cybersecurity team and offered with pre-negotiated, discounted pricing. The company said each option is selected to help organizations strengthen their defenses in a more structured and efficient way.

“Small and mid-market businesses have told us they want faster, more direct access to cybersecurity services, and this self-service capability addresses that need by putting enterprise-grade security tools within easy reach,” said Matthieu Chan Tsin (pictured above), SVP/GM of Cowbell Resiliency Services.

Cowbell’s Cyber Roundup also points to a shifting threat environment, with attacks “both in volume and sophistication” continuing to rise and increasingly driven by AI-enhanced techniques.

The company has argued that this trend supports treating cyber insurance as a real-time risk-management tool, pairing coverage with monitoring and resiliency services such as CRS rather than relying solely on post-loss indemnification.