CEO and Executive Director of the California Walnut Commission and Board
California walnuts are entering a pivotal moment—one defined by strong production, expanding global demand, and renewed optimism across the industry. In a wide-ranging conversation on Ag Meter, Robert Verloop, CEO and Executive Director of the California Walnut Commission and Board, shared insights on where the industry stands today and where it’s headed next.
Nearly 99% of U.S. walnuts are grown in California, thanks to ideal climate and geography. The most recent harvest delivered the second-largest crop on record, with excellent size and quality, ensuring ample supply for both domestic and international customers. Today, about 65% of California walnuts are exported, reinforcing the crop’s global importance.
One of the most significant developments is progress on trade—especially with India. Historically, U.S. walnuts have faced a 100% duty entering the Indian market. A newly finalized agreement between the U.S. and India could reduce tariffs dramatically, potentially unlocking a market that could absorb up to 100,000 additional tons annually in the coming years. With an expanding middle class and improved retail infrastructure, India could soon become the largest export destination for California walnuts.
Other markets are also stabilizing. Germany remains the top export customer, Turkey has returned after a slower year, and the Middle East has rebounded to normal purchasing levels. At the same time, discussions in the EU could further reduce tariffs, improving competitiveness abroad.
Domestically, the industry is working to modernize how walnuts are perceived. Long seen primarily as a baking ingredient, walnuts are being repositioned as a produce item and everyday food, supported by decades of health research. Walnuts are rich in omega-3s, fiber, and healthy fats, with emerging research pointing to benefits for heart health, gut health, sleep quality, brain function, and even colorectal cancer prevention.
From a production standpoint, California has about 380,000 producing acres of walnuts, with most orchards planted to the Chandler variety, prized for its light color and mild, sweet flavor. Acreage is expected to stabilize as growers navigate rising costs, water constraints, and land availability. Input costs have surged sharply since COVID, making alignment between supply and demand more critical than ever.
Despite ongoing challenges, Verloop remains cautiously optimistic. With strong crops, improving trade conditions, and growing consumer awareness, California walnuts are well positioned for the future.
🎧 To hear the full conversation—including deeper insight on trade, health research, and grower economics—listen to the complete Ag Meter interview with Robert Verloop.
