The world of international cinema is set for a frightful new experience with the upcoming global release of “Deemak”, a supernatural thriller from Pakistan that has already made waves at the domestic box office. Set to be screened across various territories, Deemak is poised to expand its footprint far beyond the shores of its homeland, marking a significant milestone in the growing global presence of Pakistani cinema.
After achieving domestic success, where it grossed Rs175 million, Deemak is ready to embark on an international journey, with confirmed release dates in key territories such as the UK, US, Canada, EU countries, and the Gulf Cooperation Council (GCC) region. The UK release is scheduled for October 17, 2025, followed by its debut in GCC markets on October 23. This marks the film’s official breakthrough into global markets, where it is expected to garner interest not only due to its thrilling plot but also because of the cultural richness embedded in its narrative.
While horror has long been a dominant genre in global cinema, Deemak offers a unique twist by weaving Pakistani cultural elements into its supernatural narrative. The film’s plot explores a family conflict that grows increasingly unsettling, as a mother-in-law and daughter-in-law engage in a fraught relationship laced with paranormal terror. This haunting tale taps into universal themes of family dynamics while incorporating supernatural elements that resonate across borders. It’s a story that not only appeals to horror enthusiasts but also to audiences seeking a glimpse into the emotional and cultural depth of Pakistan.
The movie, directed by Rafay Rashdi, is a testament to the creative talents emerging from Pakistan’s burgeoning film industry. With its strong cinematic values, Deemak is more than just another horror film. It serves as a cultural export, representing the voice of Pakistani cinema in an ever-globalized market. The movie has already garnered international recognition, winning accolades such as Best Editing at the Shanghai Cooperation Organization Film Festival, further solidifying its place on the world stage.
As Deemak prepares for its international release, it marks a pivotal moment in the journey of Pakistani cinema. Known for its dominance in the music and television industries, Pakistan has begun to make its presence felt in global cinema. The success of Deemak signals a larger trend where local industries are no longer confined to domestic markets but are reaching broader, international audiences. This shift is changing the landscape of film and entertainment in Pakistan, providing new avenues for storytelling, exposure, and commercial success.
The rise of international cinema from countries like Pakistan has significant implications for travel and tourism. As films like Deemak gain recognition abroad, they not only boost the country’s cultural standing but also create new tourism opportunities. Film tourism is an increasingly popular phenomenon, where travelers flock to locations that have served as backdrops for iconic films. This trend is evident in countries around the world, from the allure of New Zealand after the success of The Lord of the Rings to the rise in tourists visiting Japan after the global success of Studio Ghibli films.
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In the case of Deemak, while it may not be shot at iconic global locations, the film’s success could spark interest in Pakistan’s burgeoning cinema scene and its distinct cultural and historical settings. With the international release of Deemak, there is a strong potential for a rise in cultural tourism—where visitors are drawn not just by the destinations but by the cultural stories being told on the big screen. The Gulf Cooperation Council (GCC) release and screenings in European and North American markets could encourage audiences to explore Pakistan’s rich heritage, architectural landmarks, and its scenic landscapes—places that have been historically underrepresented on the global tourism map.
The success of Deemak could eventually lead to more international collaborations and tourism initiatives that highlight Pakistan’s vibrant cultural narrative. In the future, international audiences who are intrigued by the stories told in Pakistani cinema may find themselves traveling to experience the locations that inspired these films. These tourists may not only be interested in cinematic tours but also in exploring Pakistan’s historical sites, Karimabad, Lahore Fort, and Badshahi Mosque, among others. These destinations could see an influx of visitors seeking a deeper understanding of the culture and heritage showcased in films like Deemak.
The film’s international release represents more than just commercial success; it reflects a growing appetite for Pakistani stories in global cinema markets. As cinema becomes increasingly globalized, films like Deemak are at the forefront of breaking down cultural barriers. Historically, genres like horror in Pakistan have struggled to carve out significant space in the mainstream media, facing conservative cultural and societal expectations. However, Deemak’s success signals that audiences around the world are ready to embrace new voices and new genres from countries that were previously not known for such productions.
The Bollywood Films & Cinema Specialist distribution company in the UK, World Cinema Partners and Cinema Specialist for North America, Multivoice Pictures Limited for the EU, and FunAsia for GCC territories are all responsible for ensuring that Deemak reaches international markets. This expanded distribution network is a clear indication of the growing commercial viability of Pakistani horror films, proving that the genre has a place in international markets previously thought inaccessible. By collaborating with such global distributors, Deemak is poised to spark interest not only in the film but in Pakistani cinema as a whole.
The success of Deemak is a reminder that cinema can serve as a powerful cultural export. By telling stories that are deeply rooted in local traditions and experiences, Pakistani filmmakers are offering the world a chance to connect with the country’s unique history and culture. In doing so, they create an opportunity for Pakistan to shine on the global stage—not only as a tourist destination but also as a key player in the global entertainment industry.
For the tourism sector, the appeal of Pakistani cinema as a cultural ambassador opens up a new chapter of opportunities. With Deemak making its international debut in major markets, the film’s success could act as a gateway to further international collaborations and partnerships between Pakistan and foreign tourism agencies. Whether through film festivals, cinematic tours, or promotional collaborations with travel agencies, the potential for tourism growth tied to Deemak’s international success is significant.
As Pakistani films like Deemak continue to garner attention on the international stage, they serve as a reminder of the power of global cinema to connect audiences across cultural divides. The success of this supernatural thriller is poised to become a defining moment for Pakistan’s entertainment industry, where cultural exchange, tourism, and cinema converge to create opportunities for broader engagement with global markets.
The film’s journey beyond borders exemplifies the evolution of the Pakistani film industry, as it expands into markets that were once difficult to penetrate. As more films like Deemak make their way into Western and Gulf markets, Pakistan’s cinematic landscape will continue to evolve, bringing more diverse stories to the global audience. This, in turn, will play a significant role in boosting tourism, fostering greater cultural exchange, and strengthening Pakistan’s position as a cultural export hub.
In conclusion, Deemak’s international debut is not only a milestone for Pakistani cinema but also a unique opportunity for travelers to explore a country whose cultural richness has long been hidden from the global tourism radar. Through the growing international recognition of films like Deemak, both the Pakistani film industry and the tourism sector are set to experience new heights of success, bringing the world closer to Pakistan’s stories, landscapes, and culture.
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