Nexen Tire expanding presence in global markets

Nexen Tire has established a new branch office in Romania that will oversee distribution in nine countries. The tyre maker has also set up new offices and subsidiaries in Latin America and the Middle East, an expansion it describes as a “strategic move to strengthen competitiveness in markets with growing tyre demand.” About 85 per cent of Nexen Tire’s sales now take place outside of South Korea, with Europe alone accounting for 40 per cent of sales.