Sephora and Olive Young bring K-beauty to global audiences

Sephora and Olive Young have announced a strategic partnership to bring K-beauty to Sephora consumers globally. The collaboration is set to debut in the autumn of 2026 as an omnichannel partnership in the US, Canada, Hong Kong SAR, and Southeast Asia. The retailers also plan to expand further into markets, including the Middle East, the UK, and Australia, in 2027.Both companies are currently following expansion strategies. Sephora is set to open another 200 stores in 2026 and launch in several new countries. It confirmed its arrival in Belgium last week and announced its first store in Belfast, Northern Ireland, as part of the UK expansion. Meanwhile, Olive Young continues its international expansion through store launches in the US and its Sephora collaboration.